The peanut has become a problem.
Agencies
A Yellow M&M Is Too Specific for British Television
The peanut has become a problem.
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Agencies
Unilever Finds the World Cup's Sweet Spot (or Perhaps Its Sweat Spot)
The history of sports marketing is littered with sponsors who paid handsomely for the privilege of having their logos seen but not remembered.
Advertising
Ammunition Hires a Former CEO to Build Client Relationships, a Role That Speaks to the Industry's Evolving Language
The title of chief client partnership officer is one of those constructions that would have sounded like corporate satire a decade ago, before the agency business decided that "account management" had become somehow insufficient to describe the act of managing accounts.
Advertising
California Lottery Finds Its Lucky Numbers in San Francisco and Los Angeles
The California State Lottery, which has spent decades reminding residents that someone has to win, has decided that two independent agencies are the ones who will help deliver that message going forward.
Advertising
A Debate at Cannes Suggests the Industry Built Its Plumbing for a House That No Longer Exists
If you have ever inherited a home with copper pipes soldered together in 1974, you know the feeling: everything still works, mostly, but you would never install it that way today.
Advertising
A Robot Delivers the Ball, and Hyundai Delivers the Point
There was a time when halftime at a major sporting event meant marching bands, or perhaps a wardrobe malfunction, or simply a chance to refill one's beverage.
Advertising
LiveRamp Seeks Trust, on Netflix, as Questions About Its Future Swirl
There is a certain irony in a company that makes its living helping others connect their data choosing this particular moment to run advertisements about trustworthiness.
Digital
Ad Market Growth Tells Two Stories at Once
The letter K, for those who spent more time in advertising than in economics, has lately acquired a second meaning.
Advertising
Columbia Sportswear Finds the Edge of Something, if Not the Earth
The flat-earth community has spent decades insisting that the world ends somewhere, if only the rest of us would bother to look.
Advertising
Love Island USA Proves, Once Again, That Advertisers Will Follow the Audience to the Villa
There is something reliably clarifying about a dating competition show.