For years, the marketing industry has spoken of breaking down the walls between media planning and creative development with the same fervent regularity that people speak of finally cleaning out the garage. Now, according to a panel of senior marketers gathered in London, some brands may actually be doing it.
The occasion was the Digital Marketing World Forum, where executives
The technology industry has given the advertising business many things over the years — venture-funded competitors, a vocabulary heavy on disruption, and the occasional chief
The shopping stamp, that humble adhesive square that housewives collected during the Depression and redeemed for toasters, has turned out to be one of the
The revolving door between advertising technology companies, which has been spinning with particular vigor in recent months, has deposited another executive in a new chair.
