Advertising
Ritz, for the Third Time, Returns to the Super Bowl
The scalloped edge, it seems, has found a permanent seat at advertising's most expensive table.
Continue reading →Advertising
Gold Briefcases and the New Math of Agency Compensation
It is a truth universally acknowledged that an advertising agency in possession of a good client must be in want of a percentage.
Advertising
Agencies Find the Check Is in Someone Else's Mail
For decades, the advertising business has operated on a reasonably straightforward arrangement: agencies develop the ideas, agencies produce the work, agencies collect fees for both.
Agencies
B2B Marketers Discover That Business Buyers Are, in Fact, People
There is a certain kind of marketing white paper that exists primarily to be downloaded and never read, its 40 pages serving mainly as proof that someone, somewhere, filled out a form.
Advertising
Waymo Appeals to Women With an Ad About the Virtue of an Empty Front Seat
There is a certain irony in an advertising campaign that promises safety by emphasizing the absence of a human being, but Waymo, the self-driving car company owned by Alphabet, is betting that for women riders, that absence is precisely the point.
Advertising
The Trade Desk and Dstillery Find a Way to Make Machines Talk to Each Other
The advertising technology industry has spent the better part of two decades promising that computers would make media buying faster, smarter, and less dependent on the humans who built the systems in the first place.
Advertising
Amazon Extends Its Gaze Beyond Its Own Aisles
The advertising world has long operated on the theory that if you can see what someone buys, you can sell them something else.
Advertising
Dr Pepper's Fansville Finds New Chapters Without Changing the Channel
The challenge facing any marketer who inherits a successful campaign is not unlike that of a television showrunner taking over someone else's hit series: how to keep the thing alive without killing what made it work in the first place.
Advertising
A Familiar Name Returns to a Company That Could Use One
When Jeff Green and Dave Pickles founded The Trade Desk in 2009, the programmatic advertising business was still young enough that two men could reasonably claim to understand all of it.
Agencies
Target and Walmart Vie for Holiday Bragging Rights, Armed With Muppets and Mock Academia
The holidays, which never lack for retail melodrama, have acquired a peculiarly theatrical cast this year, as two of the largest big-box chains unveil campaigns that lean less on screaming about price and more on, of all things, narrative coherence.