Television
The Female Quotient Finds a New Partner for Its Next Act
The business of convening ambitious women at expensive conferences has found its way to Century City.
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Digital
Perplexity Seeks a Steady Hand for Creator Outreach, With a Large Checkbook
The technology industry has long had a talent for making friends with the very people it threatens to replace.
Advertising
Politico Adds a Second Subscription, This Time for Those Who Want to Know What Algorithms Are Up To
For a publication that built its business on the premise that Washington professionals would pay handsomely to know what was happening before everyone else did, Politico has been remarkably patient about asking anyone else to pay for anything at all.
Advertising
Debt Relief Firm Finds Its First Agency Partner as Americans Owe More Than Ever
There is a certain symmetry, perhaps unintentional, in a company that helps consumers manage their debt deciding that now is the moment to spend more on advertising.
Advertising
Spotify's Creative Lab Urges Brands to Listen Before They Look
The advertising industry has spent the better part of two decades staring at screens, which may explain why it has largely forgotten that human beings have ears.
Agencies
UK Creator Economy Crosses the Billion-Pound Threshold, a Milestone That Surprises Absolutely No One
There was a time, not so long ago, when the phrase "influencer marketing" prompted eye-rolls in the boardrooms of proper advertising agencies — the sort of places where media plans were still printed on paper and lunches lasted until three.
Agencies
Zoom Deploys a Familiar Weapon in Its Campaign to Be More Than a Verb
There is something poignant about a company that became so ubiquitous during the pandemic that its name replaced the generic act it described, now finding itself in need of an advertising campaign to explain that it does other things, too.
Advertising
Simon Seeks to Make Mall Visits a Thing Again
The shopping mall, that most American of institutions — part bazaar, part boulevard, part climate-controlled escape from both weather and family — is trying to remind people why they used to go there in the first place.
Agencies
Sonos Hopes a New Campaign Can Drown Out Last Year's Discord
The sound of angry customers is not, generally speaking, the kind of audio experience that a premium speaker company wants associated with its brand.
Agencies
R/GA Creates a New Post to Help It Sell What It Has Been Building
The question of what to do with all this artificial intelligence, once you have built it, turns out to require its own executive.