Digital
Warner Bros. Discovery Finds the Court Is Now in Session Elsewhere
There was a time, not so long ago, when the second quarter meant the N.B.A.
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Advertising
AI's Transparency Moment Arrives, One Jurisdiction at a Time
The last time the advertising industry faced a regulatory inflection point with this much jurisdictional enthusiasm, it involved cookies, consent banners, and a four-letter acronym that sent compliance officers scrambling for interpreters.
Agencies
The Unbillable Hours
The advertising industry has long believed that its people are constitutionally incapable of staying put — that creative restlessness is a feature, not a bug, and that turnover rates approaching 30 percent annually are simply the cost of doing business with people who think for a living.
Advertising
Publishers Try a Three-Part Playbook as AI Drains Their Traffic
The old saw about the stages of grief may need updating for the digital media age: denial, anger, bargaining, and then — if you are a large newspaper company — a licensing deal.
Advertising
WPP Builds an Early-Warning System for Client Flight
The advertising industry has long operated on a principle that might be called "learned helplessness" when it comes to account losses: they happen, they hurt, and then everyone moves on to the next pitch.
Advertising
Omnicom Lands a Blockbuster, One Injection at a Time
The pharmaceutical industry has never been accused of understatement, but even by its standards, the weight-loss drug market has become a phenomenon of unusual cultural velocity — the kind of thing that gets discussed at dinner parties, dissected on podcasts, and, not incidentally, advertised heavil
Digital
Nulo Goes for Gold, on Four Legs
The Olympics, that quadrennial ritual of national pride and athletic tape, have always had a way of making brands reach for the medal stand.
Digital
Gap Inc. Decides Its Own Workers Might Know a Thing or Two About Its Clothes
The distance between getting fired for making videos at work and getting paid to make videos at work turns out to be about five years, which in internet time is roughly the span between the Reformation and the Industrial Revolution.
Digital
A Barbie Doll Arrives With Her Own Sneaker Deal
The Barbie aisle at Target has seen its share of celebrity visitors over the years, from Cher to Lucille Ball to, more recently, Sue Bird.
Advertising
AI Enters the Ad Industry Through the Analytics Door
For the better part of four years, marketers have been operating with a particular kind of blindness: they could not tell whether the conversational artificial intelligence systems that are increasingly answering consumer queries were saying anything about them at all, let alone anything flattering.