Digital
The Uninvited Guests of the Internet
There was a time when a visitor to your website was simply a visitor — a person with a browser and, presumably, a reason for stopping by.
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Advertising
ChatGPT Ads Get a Measuring Stick, and 40 Brands Are Taking Its Length
The advertising industry has spent more than a century trying to answer the question attributed to John Wanamaker: which half of his advertising budget was wasted?
Advertising
A New Kind of Media Empire, Built on the Bones of the Old
The sit-down interview with Time magazine, that quadrennial ritual in which presidential candidates submit to the lens and the tape recorder, dates to 1940.
Advertising
MrBeast Becomes a Conglomerate, One Chocolate Bar at a Time
The distance between uploading videos from your bedroom and running a diversified media company used to be measured in decades and required the intervention of several vice presidents at a broadcast network.
Advertising
A Church, a Bankruptcy, and an Advertising Resurrection
The distance between last rites and a second act, it turns out, can be measured in weeks.
Digital
Stagwell Joins the Line of Agencies Trying to Mind the Store
The advertising industry has long had a complicated relationship with the phrase "we're not trying to replace anyone." It is the kind of assurance that tends to precede doing exactly that, or at least trying to.
Advertising
TBWA Gives Itself a New Look, Which Is What Agencies Tell Clients to Do
It is a truth universally acknowledged that an advertising agency in possession of a good reputation must eventually be in want of a new logo.
Agencies
The Influencer, It Seems, Has Been Disrupted by the Creator
For years, the influencer occupied a peculiar position in the advertising firmament: part celebrity endorser, part media buy, part something that nobody could quite define but that seemed to work well enough.
Advertising
Allstate Finds Its Way to the Olympic Rings
The road to the 2028 Los Angeles Olympics is becoming rather well-paved with insurance money.
Digital
The Holding Companies' Favorite Revenue Stream Returns to the Spotlight
The advertising business has always had its share of arrangements that work better when no one looks at them too closely.