Advertising
Viral Nation's Chief Sees Scale as the Answer to Influencer Marketing's Growing Pains
The influencer marketing industry has spent the better part of a decade insisting it has grown up.
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Advertising
Publishers Weigh the Once Unthinkable: Life Without Google
For most of the last two decades, the relationship between publishers and Google Search resembled nothing so much as a very long marriage in which one partner controlled the checking account.
Agencies
Vitaminwater Returns to the Mural, and Finds It Still There
The logic of branded content has always been circular: a brand finds something beautiful, attaches itself to it, and then asks you to admire both at once.
Advertising
McDonald's Fries Carton Goes Gold, and Goes Viral
There was a time when the red fries carton was simply a vessel for the fries, not an artifact to be preserved, catalogued and resold to strangers on the internet.
Advertising
McDonald's Marketing Chief Explains Why She Wants You to Visit More Often
The logic of fast-food marketing has always contained a small paradox: the brands that need no introduction spend the most money on introductions anyway.
Advertising
Colle McVoy Finds a New Way to Get to Las Vegas
The merger of two airlines has produced at least one clear beneficiary, and it is not a frequent flier.
Digital
X Unveils Video Tools in Latest Bid to Become Something It Is Not
The definition of perseverance, one might argue, is attempting the same thing repeatedly while expecting different results.
Agencies
A Yellow M&M Is Too Specific for British Television
The peanut has become a problem.
Agencies
Unilever Finds the World Cup's Sweet Spot (or Perhaps Its Sweat Spot)
The history of sports marketing is littered with sponsors who paid handsomely for the privilege of having their logos seen but not remembered.
Advertising
Ammunition Hires a Former CEO to Build Client Relationships, a Role That Speaks to the Industry's Evolving Language
The title of chief client partnership officer is one of those constructions that would have sounded like corporate satire a decade ago, before the agency business decided that "account management" had become somehow insufficient to describe the act of managing accounts.