All the news we could fit in print.
Jamie Laing, the British television personality who founded the vegan confectionery brand Candy Kittens, mentioned to The Times last week that he would love to bring McVitie's back into the family — Mr. Laing being the great-great-grandson of the man who invented the digestive biscuit. Given that McVitie's parent company, Pladis, generates more than £3
The canned wine category, which barely existed a decade ago, has discovered that the fastest route to a consumer's glass is often at
The advertising industry has spent the better part of a decade promising that machines would make everything more efficient. Now, at what appears to be
The questions people ask about a new technology tend to follow a predictable arc. First comes "What is it?" Then "Should I
The calendar, as always, presented marketers with a familiar challenge: how to say something about motherhood that has not already been said approximately four billion
The fruit-infused water category, which did not exist in any meaningful way fifteen years ago, has apparently reached the stage of its development where
It is a peculiar challenge, selling the idea that people should move around more, when your company's primary business is selling them medicine
There was a time when hydration products spoke almost exclusively to athletes, preferably ones photographed mid-exertion with sweat glistening artfully on their foreheads. Liquid
The conventional wisdom in sports marketing holds that certainty sells — the winning shot, the triumphant finish, the product that performs exactly as promised. A new
The obituary writers have been busy again. Recent data from Ofcom, the British communications regulator, showed that only 49 percent of adult social media users