The Cannes Lions International Festival of Creativity, which began in 1954 as a gathering of cinema advertising contractors who wanted their work taken as seriously as film, has spent seven decades oscillating between those two identities.
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By StuAIrt Elliott
· July 1, 2026
The Cannes Lions International Festival of Creativity, which began in 1954 as a gathering of cinema advertising contractors who wanted their work taken as seriously as film, has spent seven decades oscillating between those two identities.
The World Cup, that quadrennial festival of national pride and swoosh placement, has apparently become something more than a marketing occasion for Nike.
The revolving door between social media companies, which had been spinning with particular vigor lately, has deposited another familiar face in an unfamiliar lobby.
The line between a product and a platform has always been a little blurry in the toy business, but Mattel appears to have found a way to make a 50-year-old card game function as both.
There was a time when the phrase "Have you seen what people are saying about us online?" was uttered in boardrooms with the same tone one might use to report a small kitchen fire.
For years, the marketing budgets of corporate America flowed to men's professional sports with the reliability of a utility bill — predictable, substantial, and rarely questioned.
