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The career arc of a marketing executive often resembles a kind of institutional pinball — bouncing from brand to agency to holding company to consultancy, with occasional detours into media properties that may or may not exist by the time you read this sentence. Seth Matlins, who has held senior positions at Live Nation, Forbes, and Rock the Vote over the
The game of musical chairs on Madison Avenue — that perpetual shuffling of executives from one holding company outpost to another, from marketer to agency and
The advertising industry, which has never met a celebrity it couldn't put to work, found fresh ways this week to deploy famous faces
The ancient advertising ritual of the global review — in which a marketer examines its roster of agencies, determines there are too many of them, and
The ranks of companies whose stock market value exceeds one trillion dollars is not particularly long, but it just got one name longer. Samsung, the
There is a peculiar rhythm to executive compensation in the advertising industry. A company announces a leadership change, and within weeks the new leader'
The advertising business has always had a complicated relationship with the future. It is where the money will be, clients promise, just as soon as
The advertising industry has long maintained its own dialect, a patois that evolves with each selling season and tends to sound, to outsiders, like a
It has been nearly a decade since Gawker Media filed for bankruptcy, a victim of what turned out to be the opening salvo in what
When a man sells his basketball team and then immediately starts looking for another one, it is probably safe to assume he misses owning a