The advertising industry has spent the better part of a century trying to prevent human beings from making expensive mistakes with other people's money. Now it must figure out how to extend the same courtesy to software.
As artificial intelligence agents begin to take on media buying tasks that were once the exclusive province of junior planners and
There was a time, not so long ago, when advertisements for consumer products routinely made claims about how well those products were made. The stitching
For a company that has spent years helping publishers understand their audiences, Permutive is now trying to understand a rather different audience: the people who