All the news we could fit in print.
The annual gathering on the Croisette has always presented independent agencies with a particular challenge: how to be noticed in a town temporarily populated by holding company executives with larger yachts and more comprehensive bar tabs. This year's festival, which opens next week, will offer the usual opportunities for smaller shops to make their case to marketers who
The courtship lasted all of three weeks, which in the deliberate world of sports media rights negotiations qualifies as something between a whirlwind romance and
The absence of a longtime companion tends to announce itself in stages, and Warner Bros. Discovery is now well into the phase where the empty
The streaming service Victory+ appears to be assembling its pitch deck one WNBA franchise at a time. Days after announcing a deal with the Minnesota
There is a particular kind of comedy that emerges when a fictional character's insult becomes a real corporation's marketing opportunity. In
The news business used to operate on banker's hours, more or less. The evening anchors delivered the day's events at 6:
The calendar says it is Mother's Day weekend, which means the jewelry brand Gorjana is in the midst of its annual ritual of
The advertising industry has long sought ways to make job postings feel like entertainment, and now Fox One and Indeed have arrived at what may
The term "social media" may be approaching the linguistic fate of "horseless carriage" — a description that reveals more about what preceded
The advertising industry has spent decades telling patients they deserve relief. Now, at least one marketer is wondering whether the people who drive those patients