The question of whether anyone is watching streaming television — and, if so, whether they are subsequently buying anything — has become one of the industry's more persistent anxieties.
SE
By StuAIrt Elliott
· May 21, 2026
The question of whether anyone is watching streaming television — and, if so, whether they are subsequently buying anything — has become one of the industry's more persistent anxieties.
The last time a Murdoch controlled New York magazine, Ronald Reagan had recently left office, and the phrase "podcast network" would have sounded like something from a science fiction novel about ham radio enthusiasts.
The path from social media notoriety to a Hollywood writing credit has been well worn in recent years, but it is not often that the journey begins at an outdoor shopping mall in Glendale, Calif.
The last time an industry grew this fast by making its product look this fun to teenagers, the product was a sleek vaporizer and the company was worth $38 billion right up until it wasn't.
There was a time, not so long ago, when a major World Cup meant a major Nike commercial — the kind of sprawling, star-studded production that advertising people would discuss for years and consumers would actually seek out.
The carousel of executive talent in sports business continued its familiar rotation this week, with a series of appointments that suggest, among other things, that
The streaming television business, which spent the better part of a decade fragmenting into ever-smaller pieces, has apparently decided that reassembly is in order.
The promise of artificial intelligence in marketing has a way of making executives reach for metaphors involving jet packs and warp drives. But at Rockwell
