All the news we could fit in print.
There is a particular kind of nostalgia that involves remembering not just a time, but remembering how good you were at that time.
There is a particular kind of nostalgia that involves remembering not just a time, but remembering how good you were at that time.
There was a time, not so long ago, when bringing advertising work inside the corporate walls was presented primarily as an accounting decision — a way to pay fewer agency fees and maintain somewhat more control over one's own brand assets.
The British advertising industry has long believed that if something is worth doing, it is worth forming a committee to measure it, and now it appears that influencer marketing has reached that particular threshold of respectability.
The last time entertainment conglomerates were this eager to pair off, it was the late 2010s, and the industry produced couplings that ranged from the logical (Disney acquiring 21st Century Fox) to the eventually regretted (AT&T acquiring Time Warner, or was it WarnerMedia by then?).
Somewhere in the long history of appliance marketing, someone decided that the way to sell a blender was to show it blending.
The courtship of Criteo has resumed, which is to say that it never really ended.
The last time the United States hosted a World Cup, in 1994, the American advertising industry treated soccer with the polite bewilderment of a dinner guest confronted with an unfamiliar fork.
The awards show that celebrates athletic excellence has found an unlikely retail partner in a company better known for discounted designer handbags than slam dunks.
The geography of independent advertising networks has always been a story of strategic cartography, with executives peering at maps and asking themselves where, exactly, they need to be.
The advertising industry has spent decades assuring itself that it is prepared for the next technological upheaval, and then being surprised when the upheaval arrives anyway.