There was a time when the phrase "original film" implied something other than a dating expert seeking to break a seasonal curse, but that time has passed, and the streaming services have moved on without us.
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By StuAIrt Elliott
· July 20, 2026
There was a time when the phrase "original film" implied something other than a dating expert seeking to break a seasonal curse, but that time has passed, and the streaming services have moved on without us.
The moment a great athlete retires, or appears to be retiring, the advertising industry reaches for its handkerchief with one hand and its storyboard with the other.
The temperature on the Croisette this year was apparently so extreme that it became difficult to concentrate on anything but the physical act of not perspiring.
For several years now, the operators of retail media networks have been selling advertisers on the considerable virtues of shopper data — the ability to know, with some precision, who bought the laundry detergent and when they might buy it again.
The holding company that has spent the better part of a decade telling anyone who would listen that it was building the advertising industry's most sophisticated data and technology infrastructure now finds itself in a familiar position: being proved right, slowly.
The marketing world has developed a certain weary familiarity with affiliate fraud, the way New Yorkers have learned to walk past scaffolding without looking up.
