All the news we could fit in print.
The streaming wars have always been about subscribers, until suddenly they were about advertising.
The streaming wars have always been about subscribers, until suddenly they were about advertising.
The advertising holding companies have long treated their agency rosters the way some people treat closet space: periodically convinced that consolidation will solve everything, only to discover a few years later that they need more room.
The satellite radio company that once seemed destined to live or die by Howard Stern has been steadily assembling a portfolio of podcast properties, and its latest acquisition comes from a talent pipeline that would have seemed improbable to the medium's founders: a drag queen competition series on
There was a time, not so long ago, when corporate sponsors at the WNBA All-Star Game could spread out a bit.
It has long been observed that the simplest product truths are the hardest to dramatize well, and that doing so twice is harder still.
There is something almost poetic about a prediction market app outperforming McDonald's at the World Cup — a tournament where FIFA guards its sponsorship categories with the vigilance of a Swiss bank and the lawyers to match.
There was a time, not so long ago, when buying stocks online seemed like an act of faith.
The founding of a new advertising agency is one of those events that occurs with such regularity on Madison Avenue that it barely qualifies as news — except, of course, to the people doing the founding, for whom it represents either the culmination of a dream or the beginning of a very expensive edu
A decade ago, the chief executives of the major advertising holding companies gazed toward China with the particular optimism that attends the discovery of a market containing 1.4 billion potential consumers.
The chief executive, we are told, is now the appropriate person to think about influencers.