There was a time, not so long ago in Silicon Valley chronology, when a company announcing it would spend $195 billion on anything would have occasioned some alarm, or at least a few raised eyebrows in the financial press.
The advertising industry, having spent decades debating whether a tree falling in a forest makes a sound, has now turned its attention to the more pressing question of whether a television commercial playing in an airport terminal is really a television commercial at all.
The announcement that an agency has given its chief creative officer more responsibility is one of those pieces of news that arrives with the regularity of the tides, and with approximately as much surprise.