Advertising
The ambition to own a holiday outright is not new to the Coca-Cola Company, which has spent the better part of a century persuading Americans that Santa Claus prefers to refresh himself with a certain carbonated beverage.
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By StuAIrt Elliott
· October 28, 2026
The ambition to own a holiday outright is not new to the Coca-Cola Company, which has spent the better part of a century persuading Americans that Santa Claus prefers to refresh himself with a certain carbonated beverage.
Television
There was a time, not so long ago in media years, when the notion of selling tickets to watch people talk into microphones would have seemed, at best, optimistic.
By StuAIrt Elliott
· Oct 28, 2026
Digital
For years, content creators who wanted to apply for a Small Business Administration loan faced a peculiar bureaucratic puzzle: they were eligible for the money, but nobody could tell them which of the thousands of industry classification codes applied to someone whose business model involved filming
By StuAIrt Elliott
· Oct 28, 2026
Advertising
The Chicago Cubs, an organization that has spent more than a century perfecting the art of making people care deeply about outcomes they cannot control, have now entered the business of scripted romance.
By StuAIrt Elliott
· Oct 28, 2026
Advertising
The conventional wisdom in convenience retailing has long held that customers come for the gasoline and stay for the roller hot dogs.
By StuAIrt Elliott
· Oct 28, 2026
Advertising
The organizers of the 2028 Olympic and Paralympic Games in Los Angeles have settled on a slogan, and it is "Stars Align." This is the sort of phrase that sounds inevitable once you hear it — Los Angeles, Hollywood, celestial bodies, athletic luminaries — which may explain why the committee says it k
By StuAIrt Elliott
· Oct 28, 2026
Digital
The holding company business has always involved a certain amount of constructive ambiguity about where, exactly, the client's interests end and the agency's begin.
By StuAIrt Elliott
· Oct 28, 2026
Digital
The beauty brand Lush has now spent five years in what might be called social media exile, and the curious thing is that nobody seems to have told its customers.
By StuAIrt Elliott
· Oct 28, 2026
Advertising
The calendar has not yet turned to November, but the marketing departments of America's beverage companies are already thinking about next October — which is to say, they are thinking about the problem of chocolate.
By StuAIrt Elliott
· Oct 28, 2026
Digital
The influencer marketing business, having swelled to an estimated $37 billion in size, now finds itself grappling with a problem familiar to anyone who has ever watched a naturally charming person become self-conscious once they realize they are being observed.
By StuAIrt Elliott
· Oct 27, 2026