The holding company wasn't quite ready to say so, but word has a way of getting out on Madison Avenue, and last week it did: Omnicom Media Group is merging Hearts & Science and Mediahub into a single agency that will operate under a new name, the latest move in what promises to be a prolonged exerci
SE
By StuAIrt Elliott
· July 27, 2026
The holding company wasn't quite ready to say so, but word has a way of getting out on Madison Avenue, and last week it did: Omnicom Media Group is merging Hearts & Science and Mediahub into a single agency that will operate under a new name, the latest move in what promises to be a prolonged exerci
The calendar pages are turning toward the second half of 2026, which means marketing executives are doing what they always do at this time of year: staring at spreadsheets and wondering whether their holiday promotional strategies need updating.
The marketing funnel, that familiar diagram that has decorated agency conference rooms and client presentations since roughly the Eisenhower administration, may be due for retirement — or so says one of the more influential marketers currently working.
The technology industry has a long and occasionally awkward tradition of responding to public anxiety about its products by releasing advertisements that could be described, charitably, as aspirational.
The independent agency BarkleyOKRP, which has spent recent years assembling itself from previously separate parts, has hired Brandon Cooke as its global chief marketing and growth officer, a position that comes with the considerable task of following someone who held it for nearly thirty years.
There was a time, not so long ago, when advertising agencies competed on the strength of their creative ideas, their media-buying clout, or their ability to keep a client happy over a three-martini lunch.
The word "social" in social media may be heading toward the status of vestigial organ — present, technically functional, but no longer doing the work it was designed to do.
The fraternity rush, that peculiar American ritual of judgment and belonging, has found a new iteration — one in which the pledges arrive dressed in white, clutching smartphones instead of solo cups, and compete not in feats of endurance but in the creation of branded content for a social media app,
