All the news we could fit in print.
The advertising industry has spent the better part of a century trying to figure out how to talk to consumers.
The advertising industry has spent the better part of a century trying to figure out how to talk to consumers.
For most of advertising's history, the goal has been reasonably consistent: get a message in front of a person who might buy something.
In the annals of streaming-service marketing, there has long been a peculiar contradiction: the more content a platform acquires, the harder it becomes to explain what any of it is for.
There is a certain poetic convenience in the idea that emotions, which used to require effort to produce, can now be summoned on demand from a content library organized by mood.
For years, the pharmaceutical industry treated employer health plans the way Madison Avenue once treated network television: as a reliable delivery system for reaching large audiences with minimal friction.
The Daily Mail, which has spent the better part of two decades perfecting the art of the sidebar of shame, is now betting that its future lies in vertical video.
The advertising industry has spent the better part of two years trying to figure out what to do about artificial intelligence, which is a bit like watching someone try to decide whether to befriend or fence in a particularly clever dog that has wandered onto the property.
The French holding company Publicis Groupe has won the United States media account for Tiffany & Company, the jeweler that has been polishing its image since 1837, along with a broader assignment handling media duties across the Asia-Pacific region for LVMH Moët Hennessy Louis Vuitton, Tiffany's par
The history of athletes and Hollywood is long, occasionally distinguished, and more often than not, brief.
The Justice Department, it seems, is not quite ready to wave through a $22 billion marriage without first checking the prenuptial arrangements.