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When Jim Lecinski was at Google, he gave marketers a phrase they could put on conference room whiteboards: the Zero Moment of Truth. The idea, which described the research consumers do before they ever walk into a store, became one of those rare pieces of corporate thought leadership that people actually remembered. Now Mr. Lecinski, who left Google and is
The things that pass for marketing milestones these days would have seemed almost quaint to an earlier generation of advertising executives, who measured success in
The advertising industry has always been generous about letting its best people leave for the client side, even if it means watching them cross the
The advertising industry, which has spent much of the past two decades pulling itself apart into ever-smaller pieces, appears to be trying to reassemble
The calendar suggests that Asian American, Native Hawaiian and Pacific Islander Heritage Month has arrived, which means that beauty brands are once again preparing to
The streaming device that once existed mainly to help people find other people's programming is now, it seems, in the business of courting
The peculiar algebra of agency compensation has never been simple, but it may be getting more interesting — or at least more openly discussed. At the
For years, the question of whether the people posting sponsored content on social media actually understand the rules governing sponsored content has been answered mostly
There is an old saying in the advertising business that creative directors want to win awards and chief executives want to win at compensation. The
The advertising technology industry, never content to let a supply chain remain simple for long, has added another set of interlocking parts to the already