All the news we could fit in print.
For an organization in the business of persuading people that they need a change of scenery, Visit California had been remarkably content to stay put.
For an organization in the business of persuading people that they need a change of scenery, Visit California had been remarkably content to stay put.
The tools that advertising people use to watch consumers are now being watched, in a manner of speaking, by something that does not blink.
The luxury watch category has long been a place where brands speak in hushed tones about Swiss movements, heritage, and the sort of timelessness that requires you to spend several thousand dollars to appreciate.
The trade publication MediaPost, which has for years operated a busy schedule of conferences aimed at marketers and media buyers, has released its calendar of events for 2026, offering what amounts to a standing invitation to the industry's networking class.
When Sephora retreated from the United Kingdom in 2005, it did so in the manner of a general who had underestimated the terrain.
The hydration category, which barely existed a decade ago, has developed a fondness for the cinematic arts.
There is a long tradition in advertising of founders putting themselves on camera to vouch for their products, a practice that dates at least to Frank Perdue and his chickens and continues through the various mattress entrepreneurs who appear to sleep very well indeed.
A car fire, it turns out, can be excellent for brand awareness.
For decades, the pharmaceutical industry has operated under an understanding so elegant it was almost too good to be true: Tell television viewers about the most serious risks of your arthritis medication, and then cheerfully direct them to a website or toll-free number for the rest.
The advertising industry has spent decades searching for the Holy Grail of marketing measurement — a reliable way to prove that the money spent on commercials actually produces sales.