The traditional boundaries between agency and client have always been somewhat porous — account executives become brand managers, marketing directors become agency partners, and the occasional retainer dispute has been known to end a relationship faster than a creative differences clause. But outright equity investment from client to agency remains unusual enough to merit attention.
Moburst, a digital marketing agency based
The advertising world, which has spent billions of dollars over the past decade teaching brands to pursue consumers into the algorithmic wilderness of personalized feeds
The history of wearable technology marketing has largely been a story of companies shouting at consumers about what their bodies are doing wrong. Ōura, the
There was a time, not so long ago, when Switzerland made sense as a business model.
LiveRamp occupied that position in the digital advertising ecosystem
In the advertising business, there is an old principle that the company controlling the plumbing tends to set the water rates. Publicis Groupe appears to
The Indianapolis Motor Speedway has hosted its share of improbable entrants over the past century, but few have been quite as frank about their intentions
