All the news we could fit in print.
The inventor of the Pringles can, Fredric Baur, was buried in one.
The inventor of the Pringles can, Fredric Baur, was buried in one.
The advertising industry has long excelled at convincing consumers to buy things they did not know they needed.
The French holding company Havas, which has spent much of the last decade as the smallest of the major advertising conglomerates, appears to have found something in North America that its larger rivals have misplaced: momentum.
The phrase "shots on goal" has been part of advertising vocabulary for about as long as there have been goals to shoot at, which is to say since the first person with something to sell realized that some customers buy and most do not.
The notion that sports is a relationship business has been repeated so often it has become one of those truths that is both obvious and useless — obvious because everyone knows it, useless because knowing it does not actually help you get into the room where the relationships are being formed.
The brand that once sold safari jackets alongside prose about the Serengeti has found a new way to tell stories: a five-episode office comedy on TikTok.
For years, the pharmaceutical industry and the technology industry have circled each other like two guests at a party who suspect they went to the same college but cannot quite place the year.
In the advertising business, as in real estate, there is a well-established tradition of looking around a bit before signing the papers.
The phrase "widening the gap" has a certain confidence to it, the kind of thing one says when one is quite sure the other runners are not gaining.
The holding company that Mark Penn built from the merger of MDC Partners and his digital group has spent the past few years trying to distinguish itself from its larger rivals by emphasizing technology partnerships rather than sheer scale.