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The calendar says it is Mother's Day weekend, which means the jewelry brand Gorjana is in the midst of its annual ritual of marketing to mothers and the daughters who shop for them. But the California-based company, known for its dainty gold layering pieces, has lately found another audience worth courting: women who sweat for a living.
The advertising industry has long sought ways to make job postings feel like entertainment, and now Fox One and Indeed have arrived at what may
The term "social media" may be approaching the linguistic fate of "horseless carriage" — a description that reveals more about what preceded
The advertising industry has spent decades telling patients they deserve relief. Now, at least one marketer is wondering whether the people who drive those patients
There was a time when the monster under the bed was, reliably, a monster — blue and fuzzy, perhaps, with a single eyeball and a job
The mathematics of modern brand campaigns have grown increasingly ambitious: take one global spirits label, add a Latin music star, multiply by a streetwear designer,
The Brazilian cosmetics company O Boticário has released a Mother's Day advertisement that takes its time — a quality increasingly rare in an era
The meat snack, that humble gas-station staple of road trips and adolescent lunch boxes, is having what the marketing world likes to call a
There is a line attributed to Bill Bernbach, the advertising pioneer who helped build Doyle Dane Bernbach into one of the most celebrated agencies of
The conventional logic of retail media goes something like this: the store knows you bought diapers last Tuesday, so it serves you diaper ads this