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The name of a barbecue operation can tell you something about its proprietor, though not always what you might expect. Aaron Silva, the president of Exverus Media, which is part of the Brainlabs family, runs a side venture called Big Evil Barbecue. The name, Mr. Silva said, has nothing to do with corporate villainy or even a particularly aggressive approach
There is a fine line between sustained excellence and simply having a very large media budget, and the Cannes Lions festival has once again declared
For a company that has spent the better part of four decades acquiring things, WPP finds itself in the unfamiliar position of watching things shrink.
The retail industry has a particular fondness for the second act, and sometimes the third, and Michael Francis has now been given another opportunity to
The magazine business, which has spent the better part of two decades learning how to become something other than the magazine business, is once again
The advertising technology company that became synonymous with those shoes that follow you around the internet is having what might be called a moment of
There was a time when the word "premium" in an advertisement meant something specific: a higher price, a better material, a longer warranty.
The advertising industry, which has spent the better part of the last decade lamenting a talent shortage while simultaneously conducting rolling layoffs, is now offering
The advertising business has always had a gift for making ordinary words mean slightly different things than they do to civilians. "Reach" does
The advertising industry, which has spent the better part of two decades insisting that everything has changed, continues to funnel its youngest workers into the