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The question a stranger asks you on the street is rarely the one you expected to answer that morning. Hunter Prosper, who built a digital following by doing exactly that — stopping people and asking them to share defining moments from their lives — is now getting the backing of Higher Ground, the media company founded by former President Barack Obama and
The Professional Women's Hockey League, which has spent its brief existence proving that people will show up to watch women play hockey if
The advertising industry has always had a gift for taking perfectly good English words and making them mean something else entirely. "Reach" does
There was a time when a retailer's relationship with its customers ended at the cash register, or perhaps at the return counter. That
In the 39 years since Mike Eruzione scored the winning goal against the Soviet Union in Lake Placid, American sports advertising has developed a particular
For years, the phrase "brand safe" served as Madison Avenue shorthand for content that would not alarm a chief marketing officer — the linguistic
There was a time when the phrase "out of home" referred to billboards, bus shelters, and the occasional blimp. Now it apparently also
For those keeping score at home, the number of senior creative executives who have left large holding company agencies to start their own shops has
The executive suite has always had its own quiet hierarchies, and for chief marketing officers with ambitions beyond the corner of the floor where the
The phrase "move fast and break things" has never been the official motto of the advertising business, which prefers to move deliberately and