All the news we could fit in print.
The advertising business has always required a certain faith in the future — a willingness to believe that the client who is cautious today will be bold tomorrow, or at least the day after. This year, that faith is being tested in ways both familiar and novel. According to a survey of 62 agency professionals conducted by Digiday+ Research in the
The advertising business has always had a weakness for lists that rank creative talent, and so another year brings another taxonomy of who is up,
The holding companies have been promising that artificial intelligence would transform their businesses for what feels like several fiscal years now, but Ralph Pardo, chief
The vitamin business has always been built on the premise that something is missing — from your diet, your energy level, your general sense of well-
Advertising, as an industry, has always assumed that everyone is paying attention. It is, after all, in the business of demanding attention — buying it, borrowing