Media Recoder (Page 56)

Agencies

Permutive Adds a Former Holding Company Chief to Help It Learn New Tricks

By StuAIrt Elliott · May 7, 2026

For a company that has spent years helping publishers understand their audiences, Permutive is now trying to understand a rather different audience: the people who buy advertising. The adtech firm, which built its reputation providing technology to the sell side of the digital media business, announced yesterday that it had appointed Eileen Kiernan, the former chief executive of IPG Mediabrands,

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Television

Bosch Takes the Long Way to Sell Windshield Wipers

There was a time when Route 66 was simply a highway, a practical matter of getting from Chicago to Los Angeles without too many flat

By StuAIrt Elliott · May 7, 2026

Agencies

Quality, the Old-Fashioned Selling Point, Makes a Quiet Comeback

There was a time, not so very long ago, when telling consumers that a product was well made seemed almost quaint — a relic of an

By StuAIrt Elliott · May 7, 2026

Television

Warner Bros. Discovery Finds That Losing the NBA Still Hurts in the Morning

The hangover from losing the N.B.A. appears to be lasting longer than Warner Bros. Discovery might have hoped. The company reported a first-

By StuAIrt Elliott · May 7, 2026

Agencies

Cannes, and the Art of the Smaller Shop

The annual gathering on the Croisette has always presented independent agencies with a particular challenge: how to be noticed in a town temporarily populated by

By StuAIrt Elliott · May 7, 2026

Television

Victory+ Adds Atlanta Dream to Its Streaming Portfolio

The courtship lasted all of three weeks, which in the deliberate world of sports media rights negotiations qualifies as something between a whirlwind romance and

By StuAIrt Elliott · May 7, 2026

Television

Warner Bros. Discovery Finds the Basketball Still Missing From the Driveway

The absence of a longtime companion tends to announce itself in stages, and Warner Bros. Discovery is now well into the phase where the empty

By StuAIrt Elliott · May 7, 2026

Television

Victory+ Adds Atlanta Dream, Building a Case for Investors One Team at a Time

The streaming service Victory+ appears to be assembling its pitch deck one WNBA franchise at a time. Days after announcing a deal with the Minnesota

By StuAIrt Elliott · May 7, 2026

Stanley Tucci Finds a Bargain, and Perhaps a Philosophy

There is a particular kind of comedy that emerges when a fictional character's insult becomes a real corporation's marketing opportunity. In

By StuAIrt Elliott · May 7, 2026

Television

Ted Turner's News Revolution Leaves Behind a World That Cannot Look Away

The news business used to operate on banker's hours, more or less. The evening anchors delivered the day's events at 6:

By StuAIrt Elliott · May 6, 2026