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The advertising business has always had a complicated relationship with the future. It is where the money will be, clients promise, just as soon as the present calms down a bit. That dynamic is playing out with particular clarity in 2026, according to a survey of 62 agency professionals conducted by Digiday+ Research in the fourth quarter of 2025. The
The advertising industry has long maintained its own dialect, a patois that evolves with each selling season and tends to sound, to outsiders, like a
It has been nearly a decade since Gawker Media filed for bankruptcy, a victim of what turned out to be the opening salvo in what
When a man sells his basketball team and then immediately starts looking for another one, it is probably safe to assume he misses owning a
The advertising industry has spent the better part of a century trying to prevent human beings from making expensive mistakes with other people's
There was a time when the mere appearance of a famous face in a commercial was enough to generate water-cooler conversation, back when water
The New York City subway system, that great democratic leveler where hedge fund managers and hot dog vendors alike are reduced to waiting on a
There are moments when a beer brand's marketing so thoroughly embraces a certain idea of America that one half-expects a bald eagle
There was a time, not so long ago, when advertisements for consumer products routinely made claims about how well those products were made. The stitching
The last time a Murdoch made news in the American media business, it generally involved expanding an empire. This time, it involves a younger Murdoch