The advertising industry has long subjected itself to the scrutiny of awards juries, trade publications and holding company shareholders. But a recent survey by Campaign posed a more exacting challenge: asking the children of agency executives to describe what their mothers actually do for a living.
The results, as one might expect from respondents who have not yet learned to
The television upfront presentation, that peculiar annual ritual in which entertainment companies attempt to persuade advertisers that the coming season will be worth billions of
The career arc of a marketing executive often resembles a kind of institutional pinball — bouncing from brand to agency to holding company to consultancy, with
The game of musical chairs on Madison Avenue — that perpetual shuffling of executives from one holding company outpost to another, from marketer to agency and
There is a peculiar rhythm to executive compensation in the advertising industry. A company announces a leadership change, and within weeks the new leader'
