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There are brands that fade away, and then there are brands that serve as teaching materials for generations of marketing students who will never taste the product. Schlitz is about to become the latter, permanently. Pabst Brewing Company announced that it is retiring the Schlitz label, ending a run that stretches back to 1849 and that includes some of the
The streaming television business, which spent the better part of a decade fragmenting into ever-smaller pieces, has apparently decided that reassembly is in order.
The dating-app metaphor has been applied to so many corners of the advertising business that it has long since lost its novelty, but X,
The promise of artificial intelligence in marketing has a way of making executives reach for metaphors involving jet packs and warp drives. But at Rockwell
When Jim Lecinski was at Google, he gave marketers a phrase they could put on conference room whiteboards: the Zero Moment of Truth. The idea,
The things that pass for marketing milestones these days would have seemed almost quaint to an earlier generation of advertising executives, who measured success in
The advertising industry has always been generous about letting its best people leave for the client side, even if it means watching them cross the
The advertising industry, which has spent much of the past two decades pulling itself apart into ever-smaller pieces, appears to be trying to reassemble
The calendar suggests that Asian American, Native Hawaiian and Pacific Islander Heritage Month has arrived, which means that beauty brands are once again preparing to
The streaming device that once existed mainly to help people find other people's programming is now, it seems, in the business of courting