The peculiar algebra of agency compensation has never been simple, but it may be getting more interesting — or at least more openly discussed.
At the recent Mirren Live conference, a gathering devoted to the mechanics of agency new business, a panel of search consultants offered what amounted to a gentle corrective to marketers who believe procurement can solve everything. The
For years, the question of whether the people posting sponsored content on social media actually understand the rules governing sponsored content has been answered mostly
The advertising technology industry, never content to let a supply chain remain simple for long, has added another set of interlocking parts to the already
The traditional boundaries between agency and client have always been somewhat porous — account executives become brand managers, marketing directors become agency partners, and the occasional
The advertising world, which has spent billions of dollars over the past decade teaching brands to pursue consumers into the algorithmic wilderness of personalized feeds
The history of wearable technology marketing has largely been a story of companies shouting at consumers about what their bodies are doing wrong. Ōura, the
There was a time, not so long ago, when Switzerland made sense as a business model.
LiveRamp occupied that position in the digital advertising ecosystem
In the advertising business, there is an old principle that the company controlling the plumbing tends to set the water rates. Publicis Groupe appears to
