There is something almost poetic about a prediction market app outperforming McDonald's at the World Cup — a tournament where FIFA guards its sponsorship categories with the vigilance of a Swiss bank and the lawyers to match.
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By StuAIrt Elliott
· July 20, 2026
There is something almost poetic about a prediction market app outperforming McDonald's at the World Cup — a tournament where FIFA guards its sponsorship categories with the vigilance of a Swiss bank and the lawyers to match.
The founding of a new advertising agency is one of those events that occurs with such regularity on Madison Avenue that it barely qualifies as news — except, of course, to the people doing the founding, for whom it represents either the culmination of a dream or the beginning of a very expensive edu
A decade ago, the chief executives of the major advertising holding companies gazed toward China with the particular optimism that attends the discovery of a market containing 1.4 billion potential consumers.
There was a time when the phrase "original film" implied something other than a dating expert seeking to break a seasonal curse, but that time has passed, and the streaming services have moved on without us.
The moment a great athlete retires, or appears to be retiring, the advertising industry reaches for its handkerchief with one hand and its storyboard with the other.
The temperature on the Croisette this year was apparently so extreme that it became difficult to concentrate on anything but the physical act of not perspiring.
