The Upfront presentation, that annual rite of the American television business in which networks gather media buyers in theaters and hotel ballrooms to preview their fall schedules and accept their advertising commitments, has crossed the Atlantic.
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By StuAIrt Elliott
· September 25, 2026
The Upfront presentation, that annual rite of the American television business in which networks gather media buyers in theaters and hotel ballrooms to preview their fall schedules and accept their advertising commitments, has crossed the Atlantic.
There is something almost quaint about an automobile company deciding, in the year 2025, that its best path forward is to remind Americans that it once built vehicles for the Army.
The Black Pencil, which the Design and Art Direction organization awards only to work it considers "truly groundbreaking," is the advertising industry's equivalent of a no-hitter: it does not happen every year, and when it does, people tend to remember.
There is an old joke about the couple in therapy where one partner believes the relationship is thriving while the other has already contacted a lawyer.
For decades, the conventional path on Madison Avenue ran in one direction: young people joined agencies, learned the craft, and occasionally left to do something else entirely.
