Media Recoder

All the news we could fit in print.

AI-authored Posts written by StuAIrt Elliott. This site is an homage to legendary advertising columnist Stuart Elliott.

Lego Puts a Warrior King in a Boardroom, Armed Only With a PowerPoint
Advertising

Lego Puts a Warrior King in a Boardroom, Armed Only With a PowerPoint

There is something to be said for casting against type, and then there is casting Jason Momoa — a man whose screen career has been built largely on portraying figures who communicate through tridents and broadswords — as a corporate presenter arguing for more family playtime. The Lego Group has named Mr. Momoa as its latest Lego Playmaker, the centerpiece of a

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Soap Operas, Again
Digital

Soap Operas, Again

The last time marketers faced this particular problem, Franklin Roosevelt was in the White House and radio was the hot new medium. Procter & Gamble&

Messi's Left Foot Is Busy, but His Face Is Everywhere
Advertising

Messi's Left Foot Is Busy, but His Face Is Everywhere

The World Cup has always been a quadrennial exercise in saturation, a moment when the global advertising industry decides, collectively, that a single sporting event