All the news we could fit in print.
For a company that built itself on the proposition that messages should disappear, Snapchat has proved remarkably persistent in the advertising marketplace.
For a company that built itself on the proposition that messages should disappear, Snapchat has proved remarkably persistent in the advertising marketplace.
The organizational chart, it seems, sometimes precedes the organization.
The advertising trade press, which has long prided itself on chronicling the industry's triumphs and stumbles with equal vigor, occasionally reminds us that even the most carefully constructed news article can arrive at a reader's screen in a state of profound disassembly.
There is a certain rhythm to earnings season on Madison Avenue, as predictable as the changing of the seasons and considerably less poetic.
The conventions of the period romance — the heaving bosoms, the forbidden glances, the rain-soaked railway farewells — have proven remarkably durable in the streaming age, which may explain why a food delivery service has decided to borrow them.
The designated driver has long occupied an uneasy position in American social life — celebrated in public service announcements, tolerated at the table, and handed a glass of water while everyone else orders another round.
The alcohol industry has always had a gift for packaging the same essential promise — relaxation, sociability, a small rebellion against the workweek — in whatever vessel happens to suit the cultural moment.
The advertising industry has spent years and considerable sums building verification systems designed to ensure that brand messages appear in what the trade delicately calls "suitable environments." It now appears that the environments have learned to dress for the occasion.
The fourth official at a World Cup match occupies a peculiar position in the sporting universe — present at every moment of high drama, yet largely unnoticed until something goes wrong.
The holding company wasn't quite ready to say so, but word has a way of getting out on Madison Avenue, and last week it did: Omnicom Media Group is merging Hearts & Science and Mediahub into a single agency that will operate under a new name, the latest move in what promises to be a prolonged exerci