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The company that built its fortune on keeping people engaged may soon discover what happens when a judge decides to stop scrolling.
The company that built its fortune on keeping people engaged may soon discover what happens when a judge decides to stop scrolling.
There is something poignant, if only slightly, about a measurement tool that knows it is about to be retired but must still show up for work.
The golf circuit backed by Saudi Arabia's sovereign wealth fund has been, by its own account, disrupting professional golf since 2022.
The generation of advertising people who once learned their craft by spec'ing type, attending press checks and being told their headlines were terrible now faces an unfamiliar problem: there may be no one coming up behind them who has had the same experience.
The advertising business has always had a complicated relationship with measurement, which is to say it has always preferred the measurements that make it look good and questioned the ones that do not.
The phrase "planned transition" has a certain music to it on Madison Avenue, suggesting as it does an orderly passing of batons rather than the more common variety, which involves cardboard boxes and building security.
The distance from tight end to talent broker is shorter than it used to be.
The urge to put one's logo on a college football uniform is not new, but the opportunity to act on it is, and the competition for attention in the second tier of that opportunity is already fierce.
The advertising industry has long operated on the assumption that adults make the purchasing decisions in American households, which is a comforting thought if you happen to be selling luxury sedans or retirement planning services but perhaps less useful if you are trying to understand who actually
The direct response business has always been about finding the shortest distance between a sales pitch and a ringing cash register.