All the news we could fit in print.
The line between a product and a platform has always been a little blurry in the toy business, but Mattel appears to have found a way to make a 50-year-old card game function as both.
The line between a product and a platform has always been a little blurry in the toy business, but Mattel appears to have found a way to make a 50-year-old card game function as both.
There was a time when the phrase "Have you seen what people are saying about us online?" was uttered in boardrooms with the same tone one might use to report a small kitchen fire.
There was a time when the World Cup sold itself, at least in countries where football meant something played with feet.
For years, the marketing budgets of corporate America flowed to men's professional sports with the reliability of a utility bill — predictable, substantial, and rarely questioned.
The annual festival on the Croisette has never been short on predictions about the next great transformation of the advertising business.
The last time the Federal Communications Commission declined to renew a television station's broadcast license, Ronald Reagan was in the White House and MTV was still playing music videos.
The distance from "not-for-profit research laboratory" to "we have thousands of advertisers on the platform already" turns out to be about eight months, give or take a $500 billion valuation.
There was a time, not so long ago, when the marketing funnel was a tidy metaphor: awareness at the top, consideration in the middle, purchase at the bottom, and everyone stayed in their proper lane.
The French Riviera has long served as a place where advertising people go to be seen, but this year at least one agency is more interested in watching.
In the annals of corporate social media mishaps, the accidental tagging of the wrong person has become something of a reliable genre — a fleeting moment of intern-induced panic followed by an apologetic post and, if the brand is lucky, a good-natured reply from the wrongly summoned party.