The real estate business has always been about location, but increasingly it is also about data — specifically, the kind that tells advertisers when someone might be about to buy a refrigerator, a sofa, or several hundred dollars' worth of bath towels.
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By StuAIrt Elliott
· August 13, 2026
The real estate business has always been about location, but increasingly it is also about data — specifically, the kind that tells advertisers when someone might be about to buy a refrigerator, a sofa, or several hundred dollars' worth of bath towels.
The corporate rebranding, as an art form, has traditionally required at least a passing relationship between what a company was and what it claims to have become.
There is something almost touching about watching an industry that spent years arguing about the shape of the future discover that everyone was drawing the same picture all along.
The business of talking to young women has always been lucrative, though the venues have changed considerably since the days of Seventeen magazine and Casey Kasem's American Top 40.
The advertising technology industry has always had a complicated relationship with its own nomenclature, creating categories with great enthusiasm and then, a few years later, quietly folding them into something else.
There was a time when technology companies sold their wares to others while running their own operations on instinct, spreadsheets and whatever the chief financial officer happened to prefer.
There are times when the unpopular decision turns out to be the commercially sound one, and the hydration breaks at the FIFA Men's World Cup 2026 appear to be one of them.
The Walt Disney Company, which has been rearranging its organizational furniture with some regularity of late, has given one of its longtime executives a broader mandate and a new set of bosses.
The creator economy, like most things that eventually receive capital letters and their own trade conferences, existed for years before anyone thought to give it a name.
