The creator economy, having graduated from a curiosity to something resembling an actual business, is now mature enough to have its own awards program for the people who do not appear on camera.
For most of its existence, Ferrero has operated in the United States with the quiet confidence of a European houseguest who knows the pantry is well-stocked but sees no reason to make a fuss about it.
The advertising conference, that annual gathering where marketing executives collect tote bags and hear about the future of their industry, has acquired something new: a chief creator officer.
The oldest tension in advertising — who decides where the money goes — is being renegotiated once again, this time with a machine on one side of the table.
The private-equity approach to the entertainment business has always involved a certain amount of arithmetic: add the assets, subtract the people, carry the debt.