In the long history of advertising claims that stretch credulity, few categories have proved as durable as those involving male performance. Peta, the animal welfare organization, is now entering this arena with a campaign that makes the case for veganism in terms that would have made the old Enzyte commercials blush.
The three 30-second spots, created by the agency
Somewhere between the three-hundredth campaign deck and the four-hundredth, a curious thing tends to happen to advertising judges: they begin to crave simplicity
Jamie Laing, the British television personality who founded the vegan confectionery brand Candy Kittens, mentioned to The Times last week that he would love to
The advertising industry has spent the better part of a decade promising that machines would make everything more efficient. Now, at what appears to be
The calendar, as always, presented marketers with a familiar challenge: how to say something about motherhood that has not already been said approximately four billion
The fruit-infused water category, which did not exist in any meaningful way fifteen years ago, has apparently reached the stage of its development where