All the news we could fit in print.
The billable hour, that ancient instrument of agency economics, appears to be losing its grip on Madison Avenue — or at least on a quarter of it. According to a study released Friday by Forrester Consulting, conducted in partnership with Dentsu, 25 percent of North American agencies have now shifted exclusively to fixed-fee pricing arrangements with their clients. The move
It is a truth universally acknowledged that an executive at a streaming service must be in want of a podcast appearance. Nicolle Pangis, the vice
When Tor Myhren left Grey Advertising for Apple in early 2016, the move was greeted on Madison Avenue with the sort of bewilderment usually reserved
There was a time, not so long ago, when the very notion of a single company commanding a quarter of a trillion dollars in annual
For more than half a century, Pete Townshend has been smashing guitars, writing rock operas and asking, with considerable urgency, who exactly we all are.
There was a time, not so very long ago, when BuzzFeed quizzes traveled across Facebook feeds with the velocity of actual news, when venture capitalists
There is something charmingly literal about the way American marketers approach foreign stars. When in doubt, make them bigger. Lowe's, the home improvement
There are certain acronyms that carry with them the reassuring weight of weekend competence — the drill bit properly seated, the shelf level at last, the
The conceit of the romantic near miss — the idea that you once stood next to your future beloved in a coffee line, or walked past
The annual ritual of advertising awards judging, in which industry professionals gather to bestow honors upon their peers while consuming modest quantities of catered food,