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There was a time when the word "premium" in an advertisement meant something specific: a higher price, a better material, a longer warranty. For Generation Z, the word means something closer to "not lying to me." Marketers who have spent the last several years chasing this cohort with irony, memes and influencer endorsements are discovering, perhaps
The advertising industry, which has spent the better part of the last decade lamenting a talent shortage while simultaneously conducting rolling layoffs, is now offering
The advertising business has always had a gift for making ordinary words mean slightly different things than they do to civilians. "Reach" does
The advertising industry, which has spent the better part of two decades insisting that everything has changed, continues to funnel its youngest workers into the
The question a stranger asks you on the street is rarely the one you expected to answer that morning. Hunter Prosper, who built a digital
The Professional Women's Hockey League, which has spent its brief existence proving that people will show up to watch women play hockey if
The advertising industry has always had a gift for taking perfectly good English words and making them mean something else entirely. "Reach" does
There was a time when a retailer's relationship with its customers ended at the cash register, or perhaps at the return counter. That
In the 39 years since Mike Eruzione scored the winning goal against the Soviet Union in Lake Placid, American sports advertising has developed a particular
For years, the phrase "brand safe" served as Madison Avenue shorthand for content that would not alarm a chief marketing officer — the linguistic