The conventional logic of retail media goes something like this: the store knows you bought diapers last Tuesday, so it serves you diaper ads this Tuesday. The closed loop, from exposure to transaction, has been the founding premise of approximately every pitch deck to emerge from the sector since its invention.
A new entrant would like to challenge that premise
The retail industry has a particular fondness for the second act, and sometimes the third, and Michael Francis has now been given another opportunity to
The advertising technology company that became synonymous with those shoes that follow you around the internet is having what might be called a moment of
The advertising industry, which has spent the better part of the last decade lamenting a talent shortage while simultaneously conducting rolling layoffs, is now offering
