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For more than half a century, Pete Townshend has been smashing guitars, writing rock operas and asking, with considerable urgency, who exactly we all are. Now, at 79, he is entering a partnership with Primary Wave Music that will focus on his name, image and likeness — the parts of a legacy that remain after the publishing has already been sold.
There was a time, not so very long ago, when BuzzFeed quizzes traveled across Facebook feeds with the velocity of actual news, when venture capitalists
There is something charmingly literal about the way American marketers approach foreign stars. When in doubt, make them bigger. Lowe's, the home improvement
There are certain acronyms that carry with them the reassuring weight of weekend competence — the drill bit properly seated, the shelf level at last, the
The conceit of the romantic near miss — the idea that you once stood next to your future beloved in a coffee line, or walked past
The annual ritual of advertising awards judging, in which industry professionals gather to bestow honors upon their peers while consuming modest quantities of catered food,
The consumer goods industry has long operated on the assumption that if you hire enough clever people and give them enough money, good advertising will
The advertising industry's annual game of musical chairs has resumed, with a fresh round of appointments suggesting that the restlessness that typically accompanies
The advertising industry has spent decades insisting that its awards celebrate real work for real clients. Now it will have to prove it. In July,
In the advertising business, certain agencies have a way of scattering their alumni across the industry like seeds from a particularly fertile dandelion. Chiat/Day