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The last time Coca-Cola invited the world to buy itself a drink, the gesture came wrapped in a single, memorable campaign.
The last time Coca-Cola invited the world to buy itself a drink, the gesture came wrapped in a single, memorable campaign.
The history of celebrity likeness disputes is long and often absurd — Bette Midler once sued Ford Motor Company over a sound-alike singer in a commercial, and won — but the latest chapter may be the strangest yet.
The World Cup, which begins next month in stadiums across the United States, will also be contested on a smaller pitch: the screens of mobile phones, where social media platforms are competing for the attention of fans who increasingly experience major sporting events through the filter of their fee
There is a particular kind of authority that comes from having built something enormous, lost it under murky circumstances, and then immediately started building something else.
Seventeen years is a long time in advertising, which is to say it is roughly four holding company reorganizations, three rounds of apocalyptic predictions about the death of traditional media, and one complete transformation of how human beings buy printer ink.
There is a certain irony in a pain reliever company telling people to stop doing the things that cause them pain, but Advil appears unbothered by the paradox.
The advertising industry has long had a complicated relationship with the concept of attention — mainly because proving that anyone is actually paying any has always been somewhat difficult.
When American media executives talk about the future of television, they tend to mean prestige dramas with complicated antiheroes and eight-figure episode budgets.
The voice in the kitchen is about to start earning its keep.
The last time Brazil won the World Cup, Mark Zuckerberg was still in high school and the iPod had yet to be invented.