The advertising industry, which spent the last two years racing to adopt artificial intelligence tools, is now spending money to make its content look less like artificial intelligence made it.
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By StuAIrt Elliott
· October 2, 2026
The advertising industry, which spent the last two years racing to adopt artificial intelligence tools, is now spending money to make its content look less like artificial intelligence made it.
The distance between a $1.5 billion valuation and an insolvency proceeding is not measured in years so much as in the particular silences that precede such announcements — the unreturned calls, the delayed board meetings, the sudden interest in "strategic alternatives."
The job of running a streaming service has never been mistaken for a restful occupation, but Casey Bloys is about to discover just how much less restful it can become.
There was a time, not so long ago, when the creator economy approached artificial intelligence the way one might approach a distant relative at a wedding: politely, cautiously, and with the clear understanding that boundaries would need to be respected.
The notion that companies might cede control of their marketing messages to people who are not on staff — and who maintain their own independent relationships with their audiences — would have struck most chief marketing officers as borderline reckless not so long ago.
There was a time, not so long ago, when the phrase "B2B social media strategy" would have drawn polite but skeptical looks in most conference rooms — the kind reserved for colleagues who suggest team-building retreats involving trust falls.
The announcement of a corporate appointment does not usually contain much drama, but then again, most corporate appointments do not involve handing someone the remote control to two of the largest streaming libraries in the entertainment business.
