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The advertising business has always had a complicated relationship with commitment.
The advertising business has always had a complicated relationship with commitment.
The business of acquiring newsletters has itself become a business, and Morning Brew Inc.
The migration from platform to proprietor, which has become something of a recurring fantasy on media conference panels, is about to get another test case.
The trade publication that has been chronicling the advertising industry since 1979 is now, for a few days at least, getting into the business of hosting it.
There was a time, not so long ago, when pitching a golf project in Hollywood was roughly as promising as pitching a documentary about actuarial science.
There is a particular kind of retirement announcement in the advertising business — the kind where a founder steps back "gradually" over "the coming months," which in practice tends to mean something between a long goodbye and a slow fade to the elevator.
The line between making advertisements and making the things advertisements run alongside has always been somewhat porous on Madison Avenue, but Dentsu is now testing just how permeable it can become.
In the annals of Madison Avenue marriages, some unions arrive with brass bands and others with the quiet hope that the neighbors won't notice if things go wrong.
The advertising business has never been particularly sentimental about departures.
The nature documentary, as a form, has traditionally concerned itself with the migration patterns of wildebeest and the mating rituals of exotic birds.