All the news we could fit in print.
The advertising industry has always had a complicated relationship with credit.
The advertising industry has always had a complicated relationship with credit.
It is difficult to stage a principled stand against something that has already moved into your living room.
At Amazon's annual unBoxed conference in San Francisco this week, the company unveiled what could only be described as an aggressive quantity of artificial intelligence tools for advertisers, including an AI-powered buying platform, AI-generated creative, AI-selected audiences and AI-driven full-fun
When pharmaceutical advertising goes looking for a metaphor, it usually settles for something bland: a couple walking on a beach, a knowing smile, perhaps a very suggestive bathtub.
The Mediterranean fast-casual chain Cava, which has been expanding its footprint across the country with the determination of a franchisee who has just discovered a favorable lease market, has named John Ludeke as its chief marketing officer.
The holding companies have long treated one another's executive suites as a kind of informal lending library, and the latest volume to change shelves is Laura Ryan, who is joining WPP Media as chief media officer from IPG's Orion Worldwide.
The creator economy has always had a complicated relationship with the institutions it sought to displace, which may explain why some of its earliest experiments required a painful breaking-in period.
The practice of paying people with large social media followings to say nice things about products has been around long enough now that it has acquired something it never quite had before: a framework.
The television advertising industry, having spent the better part of three years attempting to move beyond its decades-long reliance on a single measurement currency, has arrived at a familiar destination: a new committee.
The private equity world, which has spent the better part of two decades rolling up advertising agencies like so many carpet remnants, has found a new corner of the industry to tidy.