The advertising world, which has spent billions of dollars over the past decade teaching brands to pursue consumers into the algorithmic wilderness of personalized feeds and targeted display, has arrived at a conclusion that might have occurred to someone watching the 1969 Moon landing on a Zenith in their neighbor's living room: people enjoy sharing experiences with other
The history of wearable technology marketing has largely been a story of companies shouting at consumers about what their bodies are doing wrong. Ōura, the
There was a time, not so long ago, when Switzerland made sense as a business model.
LiveRamp occupied that position in the digital advertising ecosystem
In the advertising business, there is an old principle that the company controlling the plumbing tends to set the water rates. Publicis Groupe appears to
The Indianapolis Motor Speedway has hosted its share of improbable entrants over the past century, but few have been quite as frank about their intentions
The Italian supercar maker Automobili Lamborghini has never been accused of subtlety, and its latest marketing initiative is no exception — though the audience is younger,
