The game of musical chairs in the creative departments of major advertising agencies has produced another winner, or at least another seat-holder.
Javier Campopiano has been named chief creative officer of Leo Burnett in the Americas and Iberia, a title that encompasses a considerable swath of geography and, one presumes, a considerable number of frequent-flier miles. Mr. Campopiano's appointment was announced by the agency, which is part of the Publicis Groupe empire.
The move continues a period of reshuffling at the upper reaches of the holding company's creative ranks, which has become something of a perennial exercise at agencies seeking to maintain their standing in an industry where such standings are measured, debated and occasionally lamented.
Leo Burnett, founded in Chicago in 1935 by the man whose name still graces the door, has long been known for its work on behalf of marketers including McDonald's, a relationship that stretches back decades and has produced more than a few memorable campaigns involving clowns, arches and the eternal question of what, exactly, constitutes a Happy Meal.
Mr. Campopiano arrives at a moment when agencies are being asked to do more with less, or at least to do different things with roughly the same amount, depending on whom you ask and how recently they have reviewed their holding company's quarterly earnings report.
(The precise scope of his responsibilities was not immediately enumerated, though "the Americas and Iberia" suggests someone in the geography department was feeling expansive.)
The announcement did not specify what Mr. Campopiano plans to do first in his new role, which is typically how such announcements go.
Original story published in adage.com: "Javier Campopiano named Leo CCO in the Americas and Iberia - Ad Age"