The list of places LeBron James has taken his talents now includes a destination that requires neither a press conference nor a chartered flight: YouTube.

Mr. James, the N.B.A.'s career scoring leader, has started a YouTube channel devoted to golf, a sport that has become something of a refuge for professional athletes seeking both competition and content opportunities in their later years. The channel, titled simply "LeBron James," will release episodes monthly, on Saturdays, following Mr. James and various companions as they play courses, eat meals and engage in what the announcement materials describe as "hilarious commentary."

The debut episode, which went live on Wednesday, reunites Mr. James with members of the 2016 Cleveland Cavaliers championship team — Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson and Channing Frye — at Castle Stuart Golf Links in Scotland. (Kyrie Irving, whose relationship with his former teammates has followed a more complicated trajectory, was not among the group.) The occasion, we are told, marks the 10-year anniversary of Cleveland's title, which remains the only championship in franchise history.

"Golf has given me the challenge I need as a competitor," Mr. James said in a statement, adding that he carries a 22 handicap. For those unfamiliar with golf's scoring system, this places Mr. James roughly where one might expect a 40-year-old who took up the sport seriously only in recent years and who has been otherwise occupied winning scoring titles.

The channel is a production of SpringHill Company, the entertainment and marketing concern Mr. James founded with his business partner Maverick Carter in 2007. SpringHill merged last year with Fulwell 73, the British production house, in what has become a familiar pattern of consolidation in the celebrity content business.

Mr. James recently signed with the Philadelphia 76ers, where local country clubs reportedly offered complimentary memberships. The billionaire, one assumes, will manage the dues either way.

Original story published in The Hollywood Reporter: "LeBron James Launches YouTube Golf Channel -- Watch the First Episode's Trailer (Exclusive)"