The private-equity approach to the entertainment business has always involved a certain amount of arithmetic: add the assets, subtract the people, carry the debt. David Ellison, the scion of Oracle's founder who has been assembling media properties with the patience of a man building a model railroad, has now completed what may be the most ambitious such calculation in recent memory.
Skydance, Mr. Ellison's production company, has merged Paramount and Warner Bros. Discovery into a single conglomerate that will house HBO, CBS, CNN, Nickelodeon, MTV, TNT, TBS, Discovery, Paramount+, HBO Max, Pluto TV and a constellation of other properties whose names alone could fill a programming grid from a more expansive era. The deal creates something that might have seemed unimaginable a decade ago: a combined entity that controls both the CBS eye and the Warner shield, both Paramount's mountain and HBO's static.
It also creates roughly $80 billion in debt, which is the kind of figure that tends to concentrate the mind.
Mr. Ellison and Ynon Kreiz, who will help lead the combined company, issued a statement acknowledging that "integrating two companies will bring change, including difficult decisions that affect our workforce." The phrase "difficult decisions" has become, in corporate communications, what "with all due respect" has become in conversation — a reliable signal that what follows will be neither difficult for the people making the decisions nor respectful to those on the receiving end.
The consolidation follows a pattern that has become familiar across the media landscape: streaming losses pile up, linear ratings decline, and executives discover that the path to profitability runs through the human-resources department. (The buildings, after all, cannot be laid off.)
For advertisers, the merger creates a simplified buying opportunity and a complicated editorial environment. For the thousands of employees now awaiting word on their futures, it creates something rather more immediate.
Mr. Ellison has spent years proving he could put the pieces together. The next chapter will reveal what he intends to take apart.
Original story published in adweek.com: "Layoffs on the Way as Skydance Now Controls Paramount and WBD"